Handheld game systems like the Game Boy have been increasingly appearing in, and banned from, homes, businesses and schools. However, games have come out of the basement to become a dominant force in world media markets. The rise to prominence of games has drawn the attention of business partners who would have been embarrassed by the connection just a few years ago.
Singer, the ancient and renowned sewing machine manufacturer, has formed a partnership with Nintendo to produce a revolutionary merger of game and textile technology. Q4 this year, Singer intends to release a sewing machine that will use the memory and graphical functionality of the Game Boy Color to create stitches and patterns that the machine will sew.
The Game Boy Color cartridge will contain a host of functional patterns that can be combined to form specialty stitches. It will also contain decorative pictures and designs, and will allow the rendering of more. The designs on the Game Boy are downloaded to the machine using the Game Boy connector cable, and from there the machine takes over.
While the capability of the Game Boy Machine (the current working name) is limited, Singer already produces a higher-end machine that can take a much larger digitized image and sew it into cloth. Images can be scanned and then transferred to the machine using a proprietary memory card.
While certainly a novel and fascinating idea, it was not initially clear to us who the target audience for the Game Boy Machine might be. Singer representative Lana Bennet answered our question, saying, “I think it is going to entice the younger sewer, the teenage sewer. Studies have shown that younger people are not sewing as they used to, and they are not as familiar with sewing technology. However, they are increasingly familiar and comfortable with the game systems, including Game Boy. By using the Game Boy to control the sewing machine, we hope to catch the attention of the younger generation.” Concerning the potential appeal of the machine to those more experienced with sewing, Bennet added, “While we expect older and more experienced sewers to stick with traditional machines, technological advancements are sometimes surprisingly popular even among unusual groups.”
The machine is still in development, so the final parameters have not been settled. Currently, Singer of America intends to package a Game Boy Color with the machine, which might in turn place the handheld console within reach of an entirely new section of US society. Release price in the US has not yet been determined. This game accessory has been useful way back then, but with Nintendo’s Pokemon Go right now. It won’t help a thing except for the new cheats tool that you can get here.
Information from Japan suggests that the machine will not include the Game Boy, not surprising considering the amazing market presence of Game Boys in Japanese homes already. Rumors report that Singer’s Game Boy Machine will be priced between 50,000 and 60,000 yen ($470 – $565).